Blog

  • Custom checkout flows

    Some events need more than a standard checkout: a members’ sale that checks each membership number, a conference that asks for company and dietary details, an access system that needs to know who’s coming. From today, we design and build custom checkout flows for events and organisers.

    What a flow can include

    • Your own steps, in the order your event needs them
    • Custom fields: member numbers, company details, sizes, dietary needs, consents
    • Rules for who can buy: members, invited guests, code holders or age groups, checked as fans buy
    • Integrations with your CRM, membership database, accreditation or access control system
    • Every answer in your orders, attendee lists and exports

    How it works

    We scope the flow with you, build it, and test it with you before it goes live. Use it for a single event, or make it your standard checkout for every event you run. Payments stay the same: card, Apple Pay and Google Pay.

    See Custom checkout flows, or book a demo to talk through your event.

  • How to run event check-in without queues

    How to run event check-in without queues

    Before the first song, speech or game, fans meet your door. A quick, calm entry sets the mood for the whole night; a long queue in the cold does the opposite, and a crush at the gate is a safety problem. Here is how to plan check-in so everyone gets in quickly and safely.

    Plan for the peak, not the average

    Fans don’t arrive evenly. Most turn up in a short window: when doors open, just before the headliner or right before the start. So work out your busiest minute, not your average one.

    The numbers from a real show make the point. When 40,000 fans came to see Pitbull at Ta’ Qali, scanning averaged 207 scans a minute across the site, and the busiest single minute admitted 838 people: four times the average. Entry that copes with the average will still queue at the peak.

    To size your entrances:

    1. Estimate your peak arrivals per minute. Past events, the timings on your tickets and when your public transport arrives all help.
    2. Time one lane. At a smaller event or a rehearsal, count how many fans one steward scans in a minute, with phones out and bags checked.
    3. Divide, then add a spare. Peak arrivals divided by one lane’s speed gives the lanes you need. Add at least one spare for a problem ticket or a steward’s break.

    Scan on phones your team already has

    Entry doesn’t need special hardware. With Eventworks, every steward installs the Eventworks scanner app on a phone and scans tickets, passes and access cards straight away. For your busiest entrances, dedicated laser scanners are available to rent, and venues with turnstiles can connect entry to their gates, so tickets and access cards open the turnstiles.

    Keep scanning when the Wi-Fi drops

    A big crowd can overload the mobile network just when you need it most. Make sure your scanning doesn’t depend on it.

    Eventworks scanning works offline. Each ticket is checked on the phone itself, and everything syncs when the connection comes back. Tickets aren’t preloaded onto the devices, so a ticket bought an hour before doors still opens the door.

    Stop copied tickets at the gate

    A screenshot of a ticket looks exactly like the real thing. What matters is that it can only get in once. Each Eventworks ticket is refused if it has already been scanned, and every scan is on record with the reason a ticket was refused: already in, wrong day or not valid. Your stewards see the answer in a fraction of a second and can send the fan to the help point instead of arguing at the lane.

    Brief the people on the door

    Your stewards are the face of your event. Before doors:

    • Give everyone the right access. Door Manager and Scanner roles show staff only what they need.
    • Explain what each result means. Valid, already in, wrong day: and what to do for each.
    • Set up a help point. Fans who can’t find their ticket shouldn’t hold up a lane. Someone with access to orders at the help point can find the order and resend the ticket by email or WhatsApp.
    • Test every device days before. Log in, scan a test ticket and check the result on every phone, with time to swap any that don’t work.
    • Bring power. Charged phones and a power bank per lane.

    Handle guests and walk-ups without clipboards

    Guest lists and door sales are where queues often start.

    • Guest lists: add guests one by one or import a spreadsheet, then check them in like any other ticket. No printed list, no crossing out names.
    • Box office: sell at the door from the same ticket stock as your online shop, cash or card, so you never sell a place twice.

    Watch arrivals live and move your team

    Live check-in shows arrivals by ticket type and show as they happen. If one entrance backs up while another is quiet, you see it in time to move stewards or open another lane.

    At the Pitbull show, the live numbers gave the organisers, the performers’ team and the safety officers a headcount for every area of the venue at once, and the crew opened extra lanes and moved queuing barriers whenever a zone filled faster than planned. Read the full story.

    Your door checklist

    • Estimate your peak arrivals per minute.
    • Time one lane, then plan lanes for the peak, plus a spare.
    • Install the scanner app and give each steward the right role.
    • Test every device days before the event.
    • Charge phones and bring power banks.
    • Import your guest lists.
    • Set up box office sales on the same stock.
    • Brief stewards on each scan result and the help point.
    • Open doors early enough for the peak.
    • Watch arrivals live and move your team as queues build.

    See everything the door can do on our entry page, or book a demo and we’ll walk through the entry plan for your next event.

  • The Engineering Behind Tickets for the Biggest Crowd of the Year

    The Engineering Behind Tickets for the Biggest Crowd of the Year

    How Eventworks sold and delivered the tickets for Pitbull’s, I’m Back Tour at Ta’ Qali, and got every fan safely through the gates.

    When Pitbull and Lil Jon took the stage at Ta’ Qali, the crowd got the lights, the fireworks, the sound and one of the biggest nights Malta has hosted all year. What they didn’t see was the ticketing operation behind it: the weeks of architecture, load modelling and rehearsal that went into selling 40,000 tickets and getting every fan scanned safely through the gates. As Eventworks, the ticketing and access partner behind the show, here’s our launch log, from the first planning session weeks out, to the on-sale, to the night itself. The parts nobody notices are the parts we engineered hardest.

    Weeks out: mapping the mission

    For Eventworks, the build started the moment the show was confirmed. We modelled the venue as a set of zones and price tiers, forecast the demand curve, and load-tested our platform against it. A headliner this size doesn’t sell in a steady stream. It lands as a single vertical spike, thousands of concurrent sessions in the same minute. So we provisioned for a peak well above the ticket count, auto-scaled our infrastructure to meet it, then added headroom on top. Capacity you never use is capacity that saves the launch.

    The on-sale: surviving the spike

    The on-sale was our launch window, and it was unforgiving. We put a virtual waiting room in front of the checkout. Rather than tens of thousands hammering the same endpoint, every fan was assigned a fair, ordered position and released to the payment flow in controlled waves. That throttle shielded the inventory and payment layers from a thundering-herd overload, eliminated oversells and race conditions on the same seat, and kept latency flat while the queue drained. At its busiest, the queue held over 16,000 people at once with no issues, and the first batch of 26,000 tickets sold out in under four hours.

    Underneath it ran a fully redundant stack: databases with automatic failover, payment routing that reroutes around a struggling provider mid-transaction, and real-time telemetry watching every node. There was no single point of failure that could take the sale down. If a component wobbled, traffic was already flowing around it before a customer ever noticed.

    Getting the ticket to the fan, securely

    The instant a payment cleared, the buyer received a unique, securely encoded ticket, delivered straight to their email and the Eventworks app, and built to be effectively impossible to fake or copy for resale. And because many fans buy a batch of tickets for themselves and their friends, the app gives them a 100% secure way to transfer each ticket to the friend it’s for: on transfer, the original credential is instantly voided and destroyed, and a brand-new, equivalent ticket is minted for the recipient. There is never a moment where two valid copies exist, which shuts down the screenshot-and-forward scams that plague ordinary PDF tickets. Throughout the sale window our support team ran live across email and social, clearing declines, name changes and edge cases in minutes.

    Show week: arming the gates

    Show week moved the operation to the perimeter. Every scanning device was provisioned, numbered and put through a full end-to-end test days before doors opened, leaving time to swap or reconfigure anything that didn’t pass. Just as important, every member of the scanning team was briefed in detail, so they weren’t just scanning tickets but acting as technically-briefed helpers, ready to help fans locate their ticket and get through the gate whenever needed. Our method deliberately does not preload tickets onto the devices, because if it did, tickets sold or transferred live during the event wouldn’t be accepted at the gate. Instead, our proprietary Eventworks authentication engine cryptographically validates each ticket on the device itself, so the gates kept scanning at full speed even with zero connectivity. No dead zone, weak or dropped 5G signal or overloaded network could stall entry, and everything reconciled automatically the moment the link returned.

    Showtime: the crowd in motion

    At doors, each ticket was verified in a fraction of a second and instantly burned, so a copied or already-used ticket simply wouldn’t open the gate a second time. And the scan was more than an access check. It was a live data feed. Reporting streamed in real time throughout the event, giving organisers, the performers’ team and health-and-safety officials an accurate, live headcount for every single area of the venue at once. If a zone filled faster than planned, everyone saw it the moment it happened, and our on-site crew, working the gates alongside the venue team, opened extra lanes or readjusted the queuing barriers to keep the crowd moving and avoid slow queues. During entry, scanning averaged 207 scans per minute, with 838 people admitted in the single busiest minute, and the systems coped perfectly.

    After the encore: the data

    From the first fan through the gate, the Eventworks dashboards were already tracking the numbers live. Once the show was over, all of that turned into a full post-event report: how fast tickets sold, how many fans were scanned in and how quickly, how many no-shows there were, and how smoothly the crowd moved through each entrance, zone by zone. It’s exactly the kind of data that helps promoters price, plan and market the next launch even sharper.

    A night this big only feels effortless because everything underneath it is engineered not to be.

    From the first ticket to the final scan, Eventworks builds the technology that puts Malta’s biggest events on sale and gets the crowd safely through the gates. We also work alongside organisers as partners, advising on the ticketing strategy, pricing structure and gate-management decisions that make the difference on the day. If you’re planning an event, from an arena headliner to an intimate night, we’d love to show you how we can handle your ticket selling and all the logistics around it.

    Get in touch with the Eventworks team through [email protected] to find out more.